Women in Industry Day

Female students from Swanshurst School in Birmingham learned more about the different industries and routes into employment available with an interactive day focused on employability.

women in industry collage

FOCUS: Help young women explore career options in their local area and challenge gender stereotypes in specific industries.

620 students got the chance to meet female role models from a range of different industries at the first Women in Industry Day. The aim of the day was to challenge students' ideas of the types of careers they might consider before choosing their GCSE subject options.

Students from Years 8, 9 and 12 speed-networked with volunteers from the NHS, the Department for Work & Pensions, West Midlands Fire Service, ecology consultancy WYG, One2One Accounting, Severn Trent Water, confectionery producer Mondelez and infrastructure support services company Amey.

As well as factfinding using pre-prepared worksheets, the students were able to ask their own questions of the business volunteers to delve deeper into their careers.

The students also took part in STEM, careers and pathways workshops and presentations to open their eyes to the possibilities available to them.


  • 96% of students said it helped them have a clearer idea of what jobs they could do
  • 90% of students that took part said they now felt more prepared for the world of work
  • 93% of students that took part said it improved their confidence and self-belief
  • 91% of business volunteers said taking part improve their coaching skills
  • 100% of business volunteers said they would recommend taking part to a colleague


"I really enjoyed interviewing the different employers about their work and finding out the different qualifications that they would require and what influenced their decisions on taking a career path. It's helped me understand more about getting a job and how I might choose my options."

Student, Swanshurst School


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